About us
Hi, we’re BETTER, a fragrance that comes from a different place. A better place. It’s a name full of promise, on every level.
We’ve taken a unique and modern approach, uniting the ever-increasing passion for fragrance and the skin-loving benefits of body care, delivering the ultimate sensory experience.
Fragrance reflects our mood. Or helps create one. It’s an invisible extension of our personality – it’s part of our individual identity. It’s our unique way of saying this is me. And yes, we’re all individuals, with different genders, different skin types, different attitudes and different opinions, but we do all have one thing in common. An inner desire to be better. We want to feel better, we want to look better, we want to make better choices and we all want our world to be a better place. A place of freedom.
That’s where the BETTER brand started.
FREEDOM
We uncovered one single truth. That fragrance is about freedom. Freedom to choose who you are – whatever makes you feel good, whatever makes you feel better. We need to strip away the stigma of a fragrance only being for men or only being for women. To dismantle the traditional fragrance formula of gender pronouns. To move away from restrictions that bind us to convention. To open the door to a fragrance revolution.
With BETTER, you have the freedom to express who you are.
We want you to feel empowered, feel alive, and feel better.
We are FRAGRANCE UNBOUND
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